The CFO Playbook on Strategy: How CFOs Can Use Forecasting to Support Growth

Date: Friday, February 17, 2017
Time: 2:00 P.M. Eastern Time
Duration: 1 hour

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Webcast Summary

Once merely a supporting analytical tool, forecasting is now critical to companies' growth. Companies have come to rely on their forecasts as working documents throughout the year while updating them on a daily basis. In turn, the kinds of forecasts businesses now employ have multiplied, including cash-flow forecasts, dynamic forecasts, financial forecasts, production forecasts, revenue forecasts, rolling forecasts, sales forecasts, soft forecasts, static forecasts, and other means of data-driven crystal-ball gazing.

This Webcast delves into why forecasting today is so valuable and what you need to consider. Among the aspects of forecasting we will discuss are:

  • Why your forecast can be even more valuable than your budget,
  • The questions you need to ask to make your forecasting process better,
  • How CFOs can use forecasting to inform their decisions, and
  • How to sort through variables to focus on forecasting based on what really matters to your business.

About the Panelists

Sherri LiaoSherri Liao, Senior Director, North America Practice Leader,
Enterprise Performance Management and Business Intelligence Advisory,
The Hackett Group

Ms. Liao has more than 17 years of enterprise performance management (EPM) and finance transformation consulting experience. She has played key roles in the delivery of EPM and business intelligence (BI) projects aimed at driving operational improvements through process design, organization design, and enterprise system implementations.

Sholape KolawoleSholape Kolawole, Principal, The Hackett Group

Mr. Kolawole is a Principal with The Hackett Group's Enterprise Performance Management practice. With more than 17 years of progressive industry and consulting experience, he has successfully led the development of multi-year improvement strategies and roadmaps covering transformation of organizations, processes, FP&A activities, and systems for large global organizations. He has also led the design and implementation of improved budgeting, forecasting, and reporting processes and technologies.

About the Moderator

Joe FleischerJoe Fleischer, Editorial Director, Custom Content and Research,
CFO Publishing

In his role as editorial director of CFO Publishing's custom content team, Joe Fleischer focuses on developing eBooks, research reports, and virtual events on topics that reflect the primary concerns and priorities of senior finance executives. He is based in New York.

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