How "New Services" Business Models Are Changing the Finance Function – And What CFOs Should Do About It

Date: Tuesday, March 28, 2017
Time: 2:00 P.M. Eastern Time
Duration: 1 hour

Sponsored by FinancialForce

Webcast Summary

Service-oriented business models have become a driving force across many industries, with product-based companies adding new types of services, including professional services, subscription-based services, software/apps delivered as a service, managed services, and usage-based contracts, in the hope of both generating recurring revenue and strengthening customer relationships. However, with service-driven growth strategies come challenges for finance, beginning with accounting changes and including the need to support the business in new ways. CFO Research, in collaboration with FinancialForce, recently completed a survey of senior finance executives to find out how the "new services" economy is impacting finance. Today’s webcast will gather experts to discuss this growing trend and the findings. 

Learning objectives: 

  • Why finance is changing its mindset to be more customer-centric
  • What CFO "pain points" are caused by the adoption of a "new services" business model
  • Whether finance's operational and technology infrastructure can handle service revenue
  • How the role of the CFO is shifting to support a services business model
  • Other changes to finance that services revenue will create

About the Speakers

Lily Varon, Analyst, Forrester Research

Lily Varón is an analyst serving eBusiness & Channel Strategy Professionals. Her research focuses on the technologies that eCommerce firms need to transact with consumers in the age of digital business, including eCommerce solutions for digital and physical goods, subscription and recurring billing, global online payments, the translation and localization of global websites, and the digital transformation of the physical retail store. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Latin America.

Tim Brown, CFO, Motus

Tim is responsible for the financial management of Motus and working with the CEO to drive many of the company's strategic initiatives. Reflecting over 15 years of experience working with technology and growth companies as an executive and investor, Tim's insights and talents are numerous. While financial reporting, analysis, and forecasting may be the crux of his duties, Tim is also focused on identifying, evaluating, and executing on opportunities to drive growth and operational improvements for Motus.

Tom Brennan, SVP, Marketing, FinancialForce

Tom has over 25 years of experience working with many generations of technology, including cloud and application service providers (ASP). Tom has held senior management positions in marketing, sales, and development at financial software and service companies, including at CODA, Inc. and Tom holds a B.S. in accounting from Mount St Mary’s University and an M.B.A. in marketing and international business from American University.

About the Moderator

Chris SchmidtChris Schmidt, Senior Editor, CFO Publishing

Chris Schmidt is the senior editor with CFO Publishing, overseeing the development of custom-content Webcasts and other tailored outreach to senior finance executives. Chris also works with CFO Publishing's research team to conduct studies on a variety of topics.

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